The what the fuck effect.
Every good opportunity I’ve ever gotten in music came by doing something different that someone said would never work.
An experimental electronic show in Switzerland with a composer from The MIT Media Lab. Making an ambient record on the beach in Melbourne with a dude I met on Kickstarter. Building a remote music business before the coronavirus pushed everybody into it.
None of this came together by coloring inside the lines.
There are so many producers who all sound the same and insist on just copying other people’s vibe because they think you establish yourself by doing what’s already popular.
I think it’s actually the opposite.
If people aren’t saying, “what the fuck is THIS?” in the first 30 seconds of your song, we didn’t do something right.
You need to march to the beat of your own drum. Being an artist isn’t about playing it safe.
Show people you can pull something off that everybody says will never work.
That’s what gets people talking about you.
Lean into what makes you weird and different. That’s when you discover your superpowers.
If you want me to produce for you or just need help with the mixing & mastering side, get started below.
Let’s make some crazy shit together.